LG OLED77B1PUA 77 inch Class 4K Smart OLED TV w/AI ThinQ (76.7'' Diag)

You've never seen infinite contrast like this. Perfect black makes it possible. Scenes are more natural. Clarity is revealed in everything you watch. It's a small detail that makes a big difference to movies, shows, sports and games.

LG OLED TV is a joy to behold. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV - elevated in every way.

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. LG OLED TVs are capable of extreme realism and thin designs.

*Screen images simulated. **For illustrative purposes only.

OLED is unbeatable when it come to picture quality. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.

LG OLED TV produces an Oscar-worthy* performance every time you watch thanks to its incredibly sharp picture.

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound - a powerful combination that produces breathtakingly cinematic results.**

turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.

puts all your game settings in one place. You can also toggle between G-SYNC® and FreeSync™ technologies for a smooth gaming experience.

We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of your games every time you play.

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.

LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular - you've now got a front row seat to all the best sporting events.

Advanced motion handling technology* reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

Sports fans have a new way to stay informed. Sports Alert* gives updates on your favorite teams, start times, and scores - even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more - it's all here.

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience - not a wire in sight.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art.

Catch every detail with the smooth, crisp picture brought to you by our 7 Gen4 AI Processor 4K. It adjusts your viewing and audio settings automatically with AI Picture and AI Sound, while AI 4K Upscaling authentically calibrates every scene.

Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality.

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.

Spend more time watching with the new Magic Remote. With point, click and scroll, voice control and button shortcuts for content providers, you'll find your content faster than ever before.

Connecting high-fidelity speakers is easy - and wireless*- with WiSA connectivity. Enjoy high-quality and immersive surround sound. 2.1 Channel support only.